Danielle James is an award-winning journalist, editorial strategist, and on-air host based in New York City. Formerly the Digital Beauty Director at ELLE, her work explores the intersection of beauty, fashion, culture, and consumer behavior through multi-platform storytelling.

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Before transitioning into editorial leadership, Danielle worked in fashion buying and merchandising at Macy's and began her career as a plus-size model, appearing in campaigns, editorials, New York Fashion Week, and international runway shows. That multidimensional background continues to shape her perspective on media, branding, audience behavior, and culture.

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Her work has appeared in Vogue, The Wall Street Journal, Allure, Essence, Marie Claire, and Business of Fashion. In addition to journalism, Danielle partners with brands, founders, executives, and creative teams on editorial strategy, audience development, content direction, launch positioning, and live conversation across beauty, fashion, wellness, luxury, and aesthetics.

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Outside of work, Danielle enjoys sailing, traveling, and exploring beauty, fragrance, and wellness experiences.